UK's Ofcom (Office of Communications) reports rapid and radical shifts in media choices for 16-24 year olds: "spurning television, radio, newspapers in favor of online services." According to a summary on BBC News, 70% of this age group have a social networking site (e.g. MySpace), 20% have their own website or blog. They also spend seven hours less per week watching TV than the population as a whole.
File this with stuff we all knew, but it's nice to have someone go out and measure it from time o time so we can put impressive charts ino pitches.
Thursday, August 10, 2006
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